Privacy Policy
Last updated: May 2026
1. Who we are
Crewlo is a product of Cooper Creative Solutions, a South African technology company. This policy explains how we collect, use, and protect personal information when you use the Crewlo platform or when your information is submitted to a Crewlo-powered business.
Questions about this policy can be directed to carolyn@coopercreative.co.za.
2. What data we collect
When a client contacts a Crewlo-powered business we may collect:
- Full name
- Email address
- Phone number (including WhatsApp number)
- Physical address or suburb
- The content of messages sent via WhatsApp, email, or web form
- Job description and service request details
When a business subscribes to Crewlo we additionally collect billing information, business name, and email address for account management.
3. How we use your data
We use the information collected to:
- Provide and operate the Crewlo service
- Route service enquiries to the appropriate business
- Process and triage inbound messages using AI (see section 4)
- Send automated replies on behalf of the business you contacted
- Maintain a history of your communications with that business
- Improve the accuracy and reliability of our AI assistant
- Comply with legal obligations
We do not sell your personal information to third parties, and we do not use it for advertising purposes.
4. AI processing
Crewlo uses an AI assistant (powered by Anthropic's Claude API) to read and respond to inbound messages. Message content is sent to Anthropic's servers solely to generate a reply. Anthropic does not use your data to train their models beyond what is described in their privacy policy.
AI-generated replies are always reviewed in context. No fully automated decisions with legal effect are made based solely on AI output.
5. WhatsApp data
If you contact a Crewlo-powered business via WhatsApp, your messages are received through the Meta WhatsApp Business Cloud API. By using WhatsApp to contact a business, you also agree to Meta's privacy policy.
Your WhatsApp phone number and message content are stored securely in our database and associated with your contact record for that business. This record is accessible only to authorised users of that business's Crewlo account.
6. Data storage and security
All data is stored in Supabase (PostgreSQL), hosted on AWS infrastructure in the EU West 1 (Ireland) region. Data is encrypted at rest and in transit using industry-standard TLS.
Access to your data is controlled by row-level security policies. Only the business you contacted can access your contact record.
7. Data retention
Contact records and conversation history are retained for as long as the business holds an active Crewlo subscription. Conversations older than 12 months with no further activity are automatically archived. When a business cancels their subscription, their data is retained for 90 days before deletion.
8. Your rights
Under South African POPIA (Protection of Personal Information Act) you have the right to:
- Access the personal information we hold about you
- Request correction of inaccurate information
- Request deletion of your information
- Object to the processing of your information
- Lodge a complaint with the Information Regulator
To exercise any of these rights, email carolyn@coopercreative.co.za. We will respond within 21 days.
9. Changes to this policy
We may update this policy from time to time. When we do, we will update the "Last updated" date at the top of this page. Continued use of Crewlo after changes are posted constitutes your acceptance of the updated policy.